Unlocking The Code: The Power Of Purpose Driven Leadership by Sandy, Matthew and Troy
The Treeo Mixtape: Building Cathedrals from Pebbles – A Journey Through Purpose, Safety, and Trust by Sandy Ram, Matthew White and Troy Kolish
There’s a certain magic that happens when purpose meets vulnerability. And at the 2024 Gentle Teaching International Conference, that magic took the stage with Sandy Ram, Matthew White and Troy Kolish—collectively known as Treeo—as they brought stories, laughter, tears and wisdom in their session, “Unlocking The Code: The Power Of Purpose Driven Leadership.”
Like any great mixtape, their message was layered, rhythmic and deeply personal. They didn’t just talk about purpose-driven leadership—they lived it, sharing their own journeys and the lessons that have shaped them, all while celebrating their long-standing collaboration with COR.
A Childhood Lesson in Trust and Relationship
Troy began with a heartfelt journey to a Saskatchewan farm, where trust was born in the chicken coop, and bedtime stories with his Oma wove the first threads of leadership and love. Through her, he learned one of the timeless lessons from The Little Prince: “You become responsible forever for what you have tamed.” In other words, leadership is not about control—it’s about relationship.
He spoke not just of a past, but of a presence. His Oma, though no longer here, continues to shape his path. And like many of us who work and live in community, he’s learned that the most transformative kind of leadership comes not from titles or tasks, but from being seen and valued—and from seeing and valuing others in return.
Jared’s Dream: Purpose Through Connection
The “mixtape” metaphor isn’t just a creative flourish. It reflects the intentional culture-building events that Treeo has co-created with COR since 2017. One of those mixtape stories centers around Jared Ritson, a passionate, music-loving soul who dreamed of being a DJ.
Troy’s connection with Jared wasn’t transactional. It wasn’t built on roles or services. It was built on music, conversation, and car rides in a fast-but-finicky Alero. It was about listening—not just to beats and rhymes, but to hopes and purpose. Jared’s path toward DJing was nurtured by COR’s studio and by relationships that saw his dream as worthy and possible.
In every mixtape track, there’s a rhythm of care and creativity. In every person like Jared, there’s purpose waiting to be heard.
Understanding the ‘Why’: Purpose as the Anchor
Matt stepped in next to explore the deeper question: why do we do what we do? Quoting Gallup, he reminded us that all human beings crave a sense of meaning at the core of their daily lives.
With a nod to Simon Sinek’s Golden Circle, Matt unpacked the three levels of organizational clarity: what we do (the tasks and roles), how we do it (the strategies and processes), and most importantly, why we do it (the belief that fuels everything). When we start with why, we move beyond routine. We begin to inspire.
As the session unfolded, the room filled with crowd-sourced purpose words through a live Menti poll: love, advocacy, belonging, joy, empowerment. These aren’t just values—they are verbs. They are actions lived daily by purpose-driven individuals like those at COR.
Safety First: Creating Environments Where People Thrive
Sandy brought us deeper into the landscape of vulnerability, opening with his own story of not being seen as a child in 1970s London. His journey from exclusion to belonging in Regina mirrored what many have felt in life and work: environments shape us—sometimes to hide, sometimes to thrive.
He challenged us to think of safety beyond helmets and hazard signs. Psychological safety—the ability to speak, fail, and be authentic without fear—is the foundation of cultures where people flourish.
He mapped out four layers of safety:
- Inclusion Safety: where people feel accepted;
- Learner Safety: where trying and failing is embraced;
- Contributor Safety: where voices are valued;
- Challenger Safety: where it is safe to speak up.
These are not optional features of a strong organization—they are essential.
Vulnerability Comes First: How Trust is Truly Built
Sandy also reminded us that vulnerability builds trust, not the other way around. Trust begins with the willingness to be vulnerable. And trust itself, as Charles Feltman describes, is choosing to make something we value vulnerable to another person’s actions.
He outlined four pillars of trust:
- Sincerity: Do I say what I mean?
- Reliability: Do I follow through?
- Competence: Can I do the job?
- Care: Do I consider the other’s interests along with my own?
Understanding these pillars offers a clear and compassionate roadmap for building stronger relationships, both in organizations and in life.
The Conductor’s Role: Leading with Empathy and Courage
Leadership, Sandy explained, is like conducting an orchestra. When leaders offer thoughtful, meaningful feedback and create space for others to lead, they allow everyone to contribute to the collective sound. If only a few voices are heard, the music suffers. But when everyone feels seen and valued, something beautiful emerges.
This is especially true in communities like COR, where people aren’t just invited to participate—they are encouraged to be who they are, fully and freely.
Building Cathedrals: The Final Word
Troy brought the session to a close by returning to the farm. He reminded us that while life on the farm was tough, it was full of lessons about trust, love, and storytelling. The bedtime stories, especially those about The Little Prince, held timeless truths.
Asked which character in The Little Prince is his favourite, Troy answered: the Little Prince himself. The prince refused to see the world the way adults did. For him, even a simple pebble could be transformed into a cathedral through imagination and belief.
That’s the heart of Treeo’s message. Purpose, vulnerability and trust—these are your pebbles. What you do with them is up to you.
For those of us at COR, and for our allies across the globe, this message couldn’t be more timely. Purpose-driven leadership isn’t about programs or policies—it’s about people. It’s about creating environments where everyone is safe to be themselves, to speak their truth and to chase their dreams.
When we build with purpose, safety, and trust, we don’t just create better workplaces. We build cathedrals—spaces that uplift, inspire and last.